Why should we choose coaching as an approach to dealing with our emerging issues when we live in a world where so many other choices are available to us? We can hire consultants or advisors, we can seek out a council of our elders, we can go get educated to deal with emerging issues, we can take a training course, we can find a counselor, or we can go to into therapy. And these are just a few of the options and practices that are available to us.
When old paradigms or ways of dealing with issues are no longer effective at addressing current concerns, new practices or paradigms come to the surface, born out of neccesity. Coaching has come into being as a profession because emerging needs are not being met by the current choices available to us.
